Hi, I’m Gina

Social Media Strategist + Content Creator

That helps the leaders in tech and media drive growth and build community.

With a decade of social media marketing experience on tap across corporate, high-growth startup and agencies serving Fortune 500 tech + media leaders.

Services

Develop data-driven strategies for social content across organic and paid channels to drive channel and community growth
Create content across all social channels to establish the brand, share values and provide solutions for target audience
Building new programs or managing existing programs with top down services including search, contracting, campaign management and reporting

Book

recent projects with

Experience

Launched Influencer Marketing Program

LUCKY BRAND | CORPORATE
Built from the scratch and scaled managing micro to celebrity campaigns and events at Coachella + Lollapalooza
Drove 33% of Influencer Acquisition

MAGICLINKS | STARTUP
Managed organic + paid social, launched socials, created content that increased acquisition 127% YoY
Launched Community Strategy

TIKTOK FOR GOOD | AGENCY
Built and managed Creator relationships, managed channels that drove 152x social growth
Branding + Social Media Strategy

ADOBE | AGENCY
Led the brand, channel, content and influencer strategy for Photoshop Express and Express

CASE STUDIES

Adobe Photoshop Express

ABOUT

Photoshop Express is a photo editing app

GOAL

Create a clear distinction from Adobe and a holistic approach to Instagram, YouTube, and TikTok to drive brand awareness and app downloads with Gen Z

STRATEGY

Positioned Photoshop Express as a lifestyle brand that shows up a Creator themselves and bonds with Gen Z through shared interests and aspirations

APPROACH

Research: target audience, competitive landscape
Branding: visual + voice
Channel + Content Strategy
Content Production
Influencer Campaigns
Community Strategy + Management

TikTok For Good

ABOUT

TikTok For Good is TikTok’s community dedicated to spreading awareness about wellness, DEI, sustainability and mental health. Bytedance Corporate Social Responsibility Award Winner, 2022

OBJECTIVE

Develop and execute the community management strategy for TikTok For Good across TikTok, Instagram, Facebook and Twitter to drive channel and community growth.

APPROACH

Developed relationships with key creators in the DEI, sustainability and mental health verticals with outbound engagement. Partnered on content and live events.

MagicLinks

ABOUT

MagicLinks is a social commerce SaaS startup. Direct competitor of LTK.

OBJECTION

Acquisition and activation - get more influencers into the MagicLinks network and activate them to drive sales.

APPROACH

Created content for YouTube, Instagram and TikTok. I was the face of the brand and assembled an in-house content creation team of XFN partners and interns. Launched an influencer campaign with the top performers in the network sharing how they make money with MagicLinks.

TESTIMONIALS

Haesil Shin
Director of Marketing , MagicLinks
Haesil managed Gina

“I had the pleasure of hiring Gina in 2020 as the second marketing team member for MagicLinks.

I was most impressed with Gina’s ability to come up with big ideas and to see her follow through with thorough execution (launched MagicLinks’ TikTok and YouTube channels from scratch).

She always brought her passion and positive attitude and showed her ability to be resourceful by overcoming budget and help limitations with creative solutions and pure hustle.

Gina will be a great asset to any position especially those requiring social media and/or content creation experiences.”

Katherine Barnes
Sr. Customer Success Manager, Mavrck
Gina was Katherine’s client

“Gina and I worked together on Influencer efforts while she was at Lucky Brand.

She has a keen knowledge of business and a knack for understanding software and technology, and successfully managed a sizable influencer program of micro and macro influencers and celebrities for Lucky Brand.

Gina is a positive energy and her willingness to roll up her sleeves and get it done is admirable.

She is a team-player, and would be a great resource and partner for any team.”

Nicole Buckley
Sr. Marketing Manager, Lucky Brand
Nicole managed Gina

“It is so rare to come across a person like Gina, she is always optimistic and truly honored to be at work each and every day.

She is exceptional at forming meaningful relationships with agents, influencers and third party vendors.

Any team would be lucky to have her, I think she is as good as it gets!”

Testimonials From People I’ve Managed

"Gina was truly a pleasure to work with. She always shows up with a positive and upbeat attitude that really radiates. She was my mentor as an intern at MagicLinks. She is an outstanding communicator and never hesitates to help out when you need a hand. She is extremely knowledgeable when it comes to social media, affiliate, and influencer marketing. I learned so much from her that I will take with me throughout my career in digital marketing."
Hailey Serrano. TikTok Creator @haileyjulia_
"I worked with Gina as part of the social media marketing team as a TikTok Creator. Gina made it really easy to work with her because of her awesome time management skills, her enthusiastic energy, her clear communication skills and her vast knowledge on everything related to social media and marketing."
Asante Madrigal, Content Creator @king.asante
“Gina’s mentorship during my apprenticeship was amazing due to her personalized approach and consistent guidance. She provided insightful professional development sessions and strengthened my skills in social media management. Gina’s clear communication made tasks manageable, and her friendly, engaging style made working with her a pleasure. ”
Rachelle Lopez, Marketing Coordinator